Sometimes even a prominent website may be in need of makeover! You may think your website still looks cool but this might be based on the fact that you are too close to your website. Which is why, you might not be aware of any problems. You might have just neglected your website for the last few years, but you cannot afford to do it anymore.
You should not avoid your website as it an online marketing and communications hub. Additionally, it is the basis of all your advertising efforts! It is that significant.
Here are some reasons that your website needs redesigning:
- Your website design is not responsive i.e. mobile friendly.
- Your design is not up-to-date and does not provide good user experience.
- You have no content marketing or SEO strategy in place.
- You don’t have a CMS.
Let’s look through each one thoroughly….
Your Website Is Not Mobile Friendly
If your website does not have a responsive design then most of the Smartphone users will get frustrated. You should have a mobile friendly website otherwise Google will probably penalize you in the mobile listings.
You can try out the test developed by Google. This will give you an overview regarding any potential mobile hiccups.
It’s just not about Smartphones, you website should be able to perform well on all types of devices such as:
- Desktops and Laptops
- Androids and iPhones
- Tablets of different sizes
Your client could own any of these devices and you should create a website accordingly. You do not want to leave bad impression on your clients. Implementation of responsive design makes sure that your website looks and performs efficiently on all types of devices.
Outdated Design and UX Design
Website design trends are ever-changing. For instance, few years back textures were quite popular but now minimalistic design is more preferred.
This is due to the fact that Smartphone audiences have increased. Your website will perform efficiently if it has a simple design.
You need to do objective research to see how your website performs against your competitors. You need to ask yourself the right question like:
- How does your design look?
- How does their design look?
- What was the first impression?
Remember first impressions always count!
User Experience (UX)
Is your website user-friendly? Are you certain? Remember, that you are not the target audience! You should ask questions of this type to your clients. You can send them your website URL and a bunch of questions such as:
Is our website easy to find?
How frequently do you visit the website?
What things could make it easier?
Would you suggest our site to others? If yes, why? If no, why not?
You should ask your clients to be completely honest with you and be ready for their answers. You will be amazed by the fact that your website appears different to them.
No SEO or Content Marketing Strategy in Place
You are at a major disadvantage if you do not have a content marketing or SEO strategy in place. Considering this, if your site is getting any traffic at all it is due to the fact that your website is plain old. The history of the website does play a part in search engine ranking, although that can be easily outdone.
With the help of Search Engine Optimization you can optimize your site for maximum visibility in the search engine. This means that you will be optimizing things like page titles, tags, content and other code areas. However, you should not optimize without having a content strategy as it will be a waste. The search engines look for contextual value. They only list websites that are of value to the users.
No Content Management System
You need to update the website content in-house; if you are not able to do so then you will probably not succeed.
A CMS enables you to update the content of your site without needing any advanced coding knowledge. With the help of a CMS you can update articles, videos, offers, press releases and much more. It isn’t possible to have a content marketing strategy without CMS. If there is no strategy in place then you will not have any viable SEO solution. That means no traffic for your website. There are several CMS today that you can choose from.