Remember that you are not alone when you get stuck trying to come up with creative and engaging ideas for your social media posts. Most of the business owners may not have enough time to give to SMM to make it effective. So, if you are currently stuck then here are 6 simple ideas that will yield you results:
Behind the scenes pictures
To show that your brand is accessible and trustworthy you can share some of your, behind the scenes photos on your social media accounts. Additionally, it also gives you the opportunity to reveal that your brand has a unique personality.
Instagram is a perfect platform to post behind the scenes photos as you can click instantly with your Smartphone. It has also various editing tools and filters after which you can directly post them to your social media account within a few minutes.
With the help of a single inspirational photo you can connect with a larger audience. It is an effective tactic that most of the SMM agencies use.
However, it is advisable that the images that you use should be pertinent to your brand and the aspiration of your audience. Ensure that you include the logo of your company in the image before posting.
You can capture the attention of your audience and make your content easy to comprehend by breaking it down into a simple-to-follow infographic. If you are uncomfortable to create your own infographic then you can find one on the internet and use it.
However, you have to get their permission first and give proper credit too. People simply love to share infographics. This type of content is known to perform well on sites like Pinterest, even if you are a B2B business.
Want to make your content strategy innovative?
You can consider sharing testimonials or case studies on your social media account. The case study can give your potential customers an idea about how you have helped people like them before to overcome some similar challenges.
The case studies can aid in making your brand more noteworthy and assist significantly with the conversion process. To get the best results, you will need to take the time and effort to interview great customers who have much to say about their experience of working with you.
Social media contests
One of the favorite tactics of social media marketing agency is to host a contest on social media. A successful type of contest involves your customers take photos of themselves with your product.
You can offer a prize related to your business (for instance, a gift card from your business), this motivates your fans to participate.
One of the main reasons why people follow different brands on social media is, they want to stay updated with the current industry news. It is advisable that you share helpful and informative news articles that are pertinent to your business as it will place your brand as an expert in the industry.
You can share breaking news related to your business on your social media account which will have people turning to you when they want to know the current happenings of your industry.
I hope these 6 ideas are enough to get to you think creatively. If you have any other thoughts regarding the same, you can share it in the comment section below!