Website logo is the visual representation of the brand. It encapsulates your company’s identity and generates a sense of familiarity and trust in the audiences’ minds. Whether you want to start a new business or revamp your current branding, you need to assess the design of the logo. You can do so with these 6 significant factors that will give the indication if the logo is right for your organization.
Is it Appropriate?
The logo design should be an essential component of branding and be consistent with all the other visual assets. Choose an appropriate symbol for the company and at the same time it should feel genuine to the industry. Selecting the symbols carefully will evade any disconnect between your audience and their insight of your services and products.
Do not cram too many elements into a logo as it will look cluttered and confusing. Avoid any images or photographs that include many fine details or text, as they might lose clarity when used in small dimensions. It will also become irrelevant over the years, so you need to stick to one simple symbol or shape that offers maximum clarity and longevity.
Keep It Clear
If you have a clear graphic trademark, then don’t compromise it by applying different special effects like beveling, drop shadows or patterns. When you apply subtle effects they can get distorted or lost across different platforms and devices. This reduces the effectiveness of a fine logo illustration.
Every Hue Holds Meaning
Every color has a meaning and it will create an instant impression of your product. For instance, yellow and orange signify fun and energy while gray and blue instigates authority and trust. The intensity of the shade also conveys meaning, the soft pastel shades are generally chosen in the health and beauty industry which the brands that wants to make a bold statement pick neon colors. The Flat tone blocks are more effective visually rather than the subtle grading and shading effects.
Make It Multi-purpose
Make sure your illustration can work in numerous different dimensions. It should be supple enough so that when it is squeezed into a tiny space on social media site it still looks great. However, it should also be able to resist being blown up to the billboard proportions.
Protect Your Brand
When you have taken the time and effort to create a logo for your company that you are proud of, it is essential that you protect it. You can do so by writing up guidelines that will instruct your staff, media, affiliates and other third parties on how to use your logo. These guidelines can comprise of the exact RGB and CYMK details of each color, the white-spacing, the scale and if you have used any strap-line.
The last fundamental element for any logo design is that you need to love it! You can try out different variations with the help of the designer until you are totally satisfied. The most noticeable element of your business is your logo and you should feel a sense of pride every time you see it.
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